Sales & Business Development Manager
Full job description
If you’re looking for a role where you can sit behind a desk and manage a team—this isn’t it.
If you want to own a number, lead from the front, and directly impact the growth of a business, keep reading.
Packerland is looking for someone who can sell and lead at the same time. This is a player-coach role where your ability to produce revenue and drive accountability across a team will determine your success. You will be a part of our leadership team and help define our growth path for the future.
You won’t get buried in a corporate structure here. You’ll work directly with ownership, your results will be visible, and what you do will matter.
About Packerland
Packerland is a second-generation, family-owned Wisconsin business that has been serving local communities since 1969.
We’ve built our reputation on:
- Doing what we say we’ll do
- Taking ownership
- Building long-term customer relationships
We operate with a straightforward mindset—performance matters, accountability matters, and results matter.
The Role
This is a hands-on sales leadership role.
You will spend the majority of your time:
- Prospecting
- Closing new business
- Developing existing accounts
At the same time, you will:
- Lead a small sales team
- Establish structure and consistency
- Hold the team accountable to activity and results
This role reports directly to ownership and plays a key role in shaping the company’s growth.
Key Responsibilities
Sales Execution (Player)
- Own and achieve an individual sales quota
- Generate new business through active prospecting
- Expand existing accounts through value-based selling
- Manage territory, pipeline, and opportunities
- Deliver proposals, follow up, and close business
- Maintain accurate CRM data
Sales Leadership (Coach)
- Lead and hold the team accountable to activity and performance standards
- Conduct regular one-on-ones and pipeline reviews
- Establish and enforce a consistent sales process
- Drive discipline around prospecting and CRM usage
- Lead by example in effort, urgency, and professionalism
Business Development & Strategy
- Partner with ownership to identify growth opportunities
- Support key deals, pricing strategies, and competitive positioning
- Strengthen alignment and communication across the sales function
- Represent the company in the local market and industry events
What Success Looks Like
- You are producing revenue consistently
- The sales pipeline is active, visible, and managed with discipline
- The team understands expectations and is held accountable
- Revenue is growing—and the path to get there is clear
Qualifications
- 1–5+ years of B2B sales experience (service-based preferred)
- Proven track record of meeting or exceeding sales targets
- Experience leading or holding others accountable
- Strong prospecting, closing, and territory management skills
- Comfortable managing a pipeline and using CRM systems
- Valid driver’s license with a clean driving record
Preferred Experience
- Industry experience in uniforms, facility services, or related fields
- Existing relationships in the local market
- Prior experience in a player-coach or sales leadership role
Compensation & Benefits
- Base salary: $60,000–$80,000 + uncapped commission
- Company vehicle, phone, and laptop
- Health, dental, and vision insurance
- Life insurance
- 401(k) plan
- Short-term and long-term disability
- Paid time off (PTO)
How to Apply
Along with your resume, include a short response to the following:
“If you started in this role on Monday with no leads, what would your first two weeks look like?”
View on Indeed or submit your resume below
Upload Your Resume Below
Employment Form
Butler Office
12580 W. Rohr Ave.
Butler, WI 53007
(262) 781-5321
Appleton Office
3101 N. Marshall Rd.
Appleton, WI 54911
(920) 735-9000
